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Mr Chris Phong stated that as the inbound travel to Malaysia continued to improve, the Group is
stepping up its marketing efforts to drive higher demand and boost business through various direct
booking channels such as Shangri-La Circle and collaboration with several online travel agencies
and key influencers. Key target market segments include China and long-haul guests from UK.
These enhanced marketing strategies have proven effective with both occupancy and revenue
levels gradually increasing across all hotels and resorts.
To further build profitability, the Group hotels will continue to optimise operational efficiency and
improve overall guest experience by offering better services and carrying out Asset Enhancement
Initiative (“AEI”). Barring any unforeseen circumstances, the Group is expected to hold relatively
well throughout the remaining of 2024.
Mr Chris Phong stated that as the inbound travel to Malaysia continued to improve, the Group is stepping up its marketing efforts to drive higher demand and boost business through various direct booking channels such as Shangri-La Circle and collaboration with several online travel agencies and key influencers.
* Key target market segments include China and long-haul guests from UK.
These enhanced marketing strategies have proven effective with both occupancy and revenue levels gradually increasing across all hotels and resorts.
To further build profitability, the Group hotels will continue to optimise operational efficiency and improve overall guest experience by offering better services and carrying out Asset Enhancement Initiative ("AEl").
Barring any unforeseen circumstances, the Group is expected to hold relatively well throughout the remaining of 2024.