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Synergy focus on B2C. it is a good move. at least they no need to face cost down pressure from customer and order cancellation .and they are able to explore and enter new market more easy.
Just they need to spend wisely on exhibitions and advertisements and also storage costs.
if u talking about Synergy? it is now oversold. last quarter profit is disappointed guessing it is because they are doing mega discount or even sold at loss to clear off their old inventories.
Need to observe this quarter and next quarter revenue and profit.