The government, through the Tourism, Arts and Culture Ministry (Motac), has taken proactive steps to extend the Visit Malaysia 2026 (VM2026) campaign until the end of 2027.
The extension is aimed at giving the global tourism market sufficient time to fully recover following ongoing disruptions in the Strait of Hormuz, which have directly affected international travel trends. Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim said the VM 2026 and 2027 campaign was targeting 47 million international visitor arrivals by the end of 2026.