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MSB has signed a 10-year exclusive agreement to distribute, market, and sell GOLD brand automotive shock absorbers in Malaysia, Thailand, and Singapore
The agreement will be targeting a cumulative sales volume of RMB50mil (approximately RM30mil) across Malaysia, Thailand and Singapore, with provisions for renewal and incremental growth targets thereafter.
Sounds like a solid regional sales target with built-in potential for future expansion. This kind of multi-country agreement often signals good strategic planning for market penetration.