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Good to know about BRAVAT and Infinity, that definitely adds some diversification to their product line. It’ll be interesting to see how those brands perform and contribute to the overall financials.
Sorento Capital looks south, plans RM2.5m flagship showroom in Johor
Johor has been identified as a strategic growth market for Sorento, supported by government-led initiatives such as the Johor-Singapore Special Economic Zone (JS-SEZ) and the Johor Bahru-Singapore Rapid Transit System (RTS) Link.
In addition, Johor’s close proximity to Singapore, combined with the favourable ringgit-Singapore dollar exchange rate, enhances the competitiveness of Sorento’s product offerings for both Malaysian and Singaporean consumers.
Bathroom and kitchen sanitaryware solutions provider Sorento Capital Bhd has established a new Sorento Concept showroom in Johor as it pushes into the country's southern region.
The outlook for Malaysia’s bathroom and kitchen sanitaryware industry remains positive, supported by robust growth in the residential, commercial and hospitality sectors.
Yeah, once the RTS is operational, it'll definitely draw Singaporean shoppers across the border for some retail therapy. It's a smart move to anticipate that increased cross-border consumer traffic.