the main problem for this counter is, after more than 30 over years brought up the children....and now the children is an adult and ready to feed you, but you eventually found that the children is not your own son.
the priority is to buy out a brand or to acquire other company, most of the products KHJB carrying now is under licensing not own brand. vs other competitor which have a few OWN BRANDS and much lower PE than this counter.